In these articles, we would like to define such a phenomenon as ART MERCH, and also tried to explain what role Art merch objects play in commerce, culture and social life.

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As you know, the merch industry is actively developing these days and is gaining the interest of many market sectors. The word "Merch" is an abbreviation for "Merchandise" (Eng.: commodity, trade, sell). Merch also means "branded products" (souvenirs, accessories and other goods) that the Company (Corporate or Private Brand) uses to communicate with other market participants, including the promotion of its Brand products or services. The word "Communication" here means maintaining a loyalty policy (good relations) with customers, partners, sponsors, patrons, financial companies, other people and organizations that can ensure the successful promotion of the Company on the market (including obtaining / increasing profits). Merch products are actively used during presentations, exhibitions, PR campaigns, and other events aimed at advertising and promoting the Company's main products or services.

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Check out some articles about Art-merch objects.